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The Digital Television News
The DTV News focus is on all things for the new Digital TV Era.
News4 new results for Advanced Television iTV
 
Time Warner Cable pitches 'enhanced iTV' ads to media buyers
FierceCable
Seven years after it began selling interactive and targeted ads to media buyers, Time Warner Cable (NYSE: TWC) said that it will brand its advanced ads "enhanced iTV." Time Warner Cable's move follows an announcement last month that Canoe Ventures, ...
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Time Warner Cable Targets ITV Ads By Time Of Day
Multichannel News
By Todd Spangler -- Multichannel News, 3/8/2012 10:24:38 AM Time Warner Cable Media is now letting advertisers target interactive TV ads to viewers in various local markets based on time of day -- the industry's latest signal of support for ITV after ...
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Multichannel News
Time to lift veil of secrecy on interactive TV and VOD data
FierceCable
Following the demise of Canoe Ventures' interactive TV advertising arm, Cablevision announced last week that more than 600 advertisers had used its advanced advertising platform last year, buying ads that contain interactive overlays or dedicated ...
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IP&TV Awards 2012 preview: Best TV App
IPTV News
The 'Best TV App' category is an exciting new category for the IP&TV Awards, with the winner to be announced at a dinner ceremony in London on March 21st. With less than two weeks to go now until the event, we preview the eight shortlisted entries, ...
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Blogs1 new result for Advanced Television iTV
 
Time Warner Cable enhances interactive ads | Advanced Television
By Colin Mann
Time Warner Cable Media, the advertising sales division of Time Warner Cable, has launched Enhanced iTV, a new offering in the iTV suite that allows cable viewers to interact with targeted advertisements in more ways on their television.
Advanced Television
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